Scene Zero turns the minutes before the movie into a live game. The whole hall follows the popcorn, scans with their phones, and the fastest win free popcorn.
The ad plays on the big screen from the cinema's own computer. Every phone in the hall is a controller. No app to download, just the camera.
A grid of codes fills the screen. One of them carries the popcorn.
The codes shuffle. Easy, Hard or Insane. Keep your eye on the right one.
When the screen says scan now, point your camera. The first three to find it win free popcorn, collected at the counter.
Scene Zero: the first scene before every movie.